My Experiences
Lead Account Manager | Fierce Inc. (Remote, Seattle, WA)
I led a diverse portfolio of enterprise, mid-market, and global accounts across healthcare, tech, retail, and professional services.
I owned the full client lifecycle from onboarding through renewals and expansion, serving as a trusted executive partner.
I used consultative questioning to uncover root causes and translate insights into clear, actionable plans that improved adoption and long-term value. I led strategic QBRs, value reviews, and renewal negotiations aligned to KPIs.
I developed onboarding frameworks and scalable playbooks to increase satisfaction and operational consistency. I partnered cross-functionally with Sales, Customer Success, and Product to ensure seamless implementation and delivery.
Key Achievements
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Closed 2024 at 105% to goal (+34.5% YoY)
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Closed 2023 at 111% to goal, doubling 2022 performance
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Achieved 183% cumulative revenue growth (2022–2025) through renewals and upsells
Store Manager | Reformation, University Village (Seattle, WA)
Opened and launched a new store in partnership with headquarters, overseeing hiring, onboarding, and operational setup.
Delivered inclusive, high-touch client experiences using digital tools and tailored clientele strategies. Built leadership structures and development plans that strengthened team engagement and results.
Assistant General Manager | Athleta, University Village (Seattle, WA)
Key leader at one of the brand’s highest-volume stores generating $5M+ annually.
I analyzed performance trends, identified growth opportunities, and optimized operations to improve productivity and profitability.
I coached and mentored a team of 40–50 people, strengthening empowerment, accountability, and leadership development.
I led onboarding for 15–20 new hires per cycle and facilitated training on inclusivity, women’s empowerment, and customer empathy. I partnered with regional, HR, and merchandising leaders to pilot strategic initiatives and manage operational shifts.
General Manager | Athleta, Walnut Street (Philadelphia, PA)
Directed operations for a $2.5M flagship store in a competitive downtown market.
Achieved +5% YoY comp growth through elevated client engagement and community partnerships. Increased store traffic by 15% through local collaborations and brand activations.
Led financial oversight, inventory management, staffing strategy, and performance systems while serving as a brand ambassador for women’s empowerment and community wellness.
2021-2025
2017-2021
2021
2014-2017
Core Skills
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Strategic Account Planning
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Executive Stakeholder Alignment
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Retention and Expansion Strategy
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Enterprise Portfolio Management
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Cross-Functional Leadership
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Onboarding and Program Design
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Sales Forecasting and CRM Tools
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Leadership, Coaching, and Team Development
Education
Fashion Marketing — Bachelor’s Degree
Art Institute of Philadelphia (2007–2010)
Studied market analysis, consumer behavior, merchandising strategy, financial forecasting, and data-driven decision-making.

